Businesses, to spread word about their product and/or services, need ways to communicate the benefits of owning that product or taking advantage of that service to each prospective customer. But consumers, being as savvy as they are, won’t necessarily trust what they read if it’s coming straight from the business in question.
Rather than buying ads, buying email lists, and praying for leads, why not reach out to the trend-setters in the market – the people prospects turn to when they’re making their purchasing decisions?
77% of internet users read blogs (prnewsonline). Blogs are the magazines of the 21st century. Consumers regularly turn to their favourite blogs to take stock of the latest trends and find out what the die-hards of a given niche are saying about particular brands, products and services. With the advent of social media, these top bloggers have been given even more authority. This in turn has propelled the recommendations of these bloggers far and wide around the web – both locally and internationally.
Blogger Outreach is the practice of connecting with these influencers and convincing them that your brand is worth a mention.
With BlogDash, Blogger Outreach works in five simple steps:
A successful brand-blogger relationship takes the form of the blogger posting quality content that reflects positively on the products/services of that particular brand and, by extension, the brand identity itself. The result is a sharp increase in enthusiastic prospects eager to become repeat customers and even ambassadors for the brand through social media.
Since bloggers penetrated into the internet market through the power of their words, they have led a new era of digital publishing. 6.7 Million people blog on blogging sites monthly (prnewsonline).
Bloggers build a deeply connected readership in their respective niches thanks largely to social media. This kind of interaction was much less organic with traditional publications. The leading blogging site, Blogger, has 46 Million unique visitors monthly (Social Media Today). 23% of internet time is spent on blogs and social media and 77% of internet users read blogs (prnewsonline).
Furthermore, 61% of U.S. consumers have made a purchase based on a blog post and 81% of U.S. online consumers trust information and advice from blogs (digitalsherpa). This is why it’s almost impossible for brands to ignore the importance of bloggers as an essential part of inbound marketing strategy today.
When performing Blogger Outreach for your business, it’s a good idea to Create a campaign rather than trying the scattershot approach. This way, you know where you’re going and how you’re going to get there through goals, expected cost, and desired number of active bloggers.
Set budgets for the overall campaign and for the individual blogger
Set a timeline for the completion of the campaign
Name your campaign for follow up
Define each and every requirement
Clarify define compensations
Sometimes circumstances change so your campaign must change with them. Be sure to keep updating your campaign page accordingly. This way, everyone knows the latest and can proceed accordingly to reach your campaign goal.
The next step in Blogger Outreach is to Find the bloggers who you think could best help you spread word of your product or brand. All of the bloggers that you find now may not be the ones you ultimately pitch, but consider this a starting point.
Business Niche/Category: we have organized the bloggers by category to better match your service/product with the right bloggers
Social Media Filters: you can filter the bloggers according to their social influence: Twitter, Facebook, Klout Score, etc...
SEO Filters: search for bloggers that have SEO authority: Google Page Rank, Domain Authority, Alexa Rank, etc...
Location Filter: are you looking for local or international bloggers? In BlogDash, you can filter bloggers according to their location.
Misc filters: for your convenience, we also provide other filters like Gender, Language, Preference, etc.
Blogger Engagement is not a process, it's a phenomenon! It’s the 21st-century means of reaching your customers by tapping into their influencers. And thanks to social media, a properly cultivated blogger relationship can spread word of your brand like wildfire through the web.
You’ve got a list of the most relevant, most-respected bloggers on the web in your niche. Now, it’s time to engage. If you want to increase your chances of hitting or obliterating your campaign target, blogger engagement is a necessary step.
How much and how long you should actually engage with a blogger depends on the blogger.
Comment on their blog posts, especially those related to your product or service.
Twitter is another powerful platform for engagement purposes. Retweet & reply to their tweets.
Email is the other source to interact with them before even pitching bloggers.
Involve bloggers in your projects to build their confidence in your business.
With BlogDash, you can create lists of bloggers, and respond to their tweets and blog posts from the same screen. Tracking your engagement with bloggers is critical, and BlogDash lets you do so at a glance. This way, when you pitch them, you know exactly where you stand.
The key to a great Pitch is a two-point approach: Personalize and Get Right to the Point. That's it! No need to ramble.
You got engaged with your top prospects on the last page; now it’s time to cash in. Use all you know about the interests, style and audience of each blogger to communicate with them.
Get to the point: tell them why you are contacting them, what you want from them and why your product/brand is perfect for their audience.
As you’re an expert on your product/service and are also familiar with your competitors, let bloggers know about the unique selling points of your product. Suggest an angle of interaction with their audience so the post about your product sticks out from the rest.
Most bloggers have stated their requested compensation in the “Pitch Policy” on their profiles. Check it out before pitching them.
Never forget to pay a thank-you.
BlogDash offers you the opportunity to pitch bloggers one by one (to be more customized) or all at once (to save time). Take advantage of this functionality. It comes with your subscription.
Once you’ve catalyzed relationships with quality bloggers you don’t want to let them languish. That’s why it’s so important to continue to keep Track of these gold mines. Tracking Blogger Outreach involves 2 major aspects;
The success of your efforts through Blogger Outreach.
Follow-up with the bloggers for the future campaigns.
To track each blogger’s success in reaching customers means comparing the target audience with the monthly visits from each blog using your site analytics tools. This will help you understand the ROI of your campaign as well.
Following up with bloggers to sustain the relationship is also an important part of the Blogger Outreach process.
For future reference, within BlogDash, you can easily trace all the communications you’ve had with each blogger.
The Blogger Outreach Methodology covers every step taken to ultimately reach your dream customer using different tools at different stages of the methodology from creating to tracking. This methodology is designed to empower marketers to spread the word about their product in places that count – blogs -- where people spent 23% of their time on a daily basis. This makes the Blogger Outreach paradigm an essential part of inbound marketing methodology. BlogDash was created with the goal to make Blogger Outreach efficient.
We're here to help you, email us and a BlogDash Marketing Specialist will answer any blogger outreach questions you might have.
One of our sales specialists will show you how BlogDash can help you get more visits, leads and customers.