Believe it or not, bloggers are the new magazines. They’ve penetrated the market through the power of their words. Thousands upon thousands of bloggers have earned authority within their respective niches, which puts them in the perfect position to help you. Learn how to find the most relevant bloggers to spread word of your brand to their audience and beyond.
In this guide, you'll learn:
How to determine your content marketing objective
Understand the FREPT Methodology
How to Find bloggers you want to reach
How to undertake effective Research
How to Engage with your targeted bloggers
The essentials of Pitching
Why and what to Track in blogger outreach
Start reeling in new customers with Blogger Outreach by filling out the form!
This e-book is golden. As a blogger that gets pitched (never thought I'd be able to say that), I'm tempted to send this e-book to every bad pitch I get (which is basically 9/10). From a blogger's point of view, you've absolutely nailed the best way to approach us.
Tim Jahn | www.beyondthepedway.com
If you still don't think bloggers can change how YOU do PR then YOU need to read this guide!
Wow! If you need help understanding blogger relations and how it works, look no further than right here. This book is a step-by-step instruction on how to research, how to engage, how to build relationships, and how to pitch the right bloggers for your business that makes something seemingly overwhelming easily manageable. No more taking the traditional PR route to blogger relations. You'll get it right after reading this.
Gini Dietrich, Chief Executive Officer | Arment Dietrich, Inc.
Plenty of gurus know blogs, but nobody gets the relationship between PR and bloggers like David Spinks. His ebook should be the starting point for everybody who pitches bloggers. If people follow the step-by-step advice he gives, we'll have a lot more happy bloggers - and PR clients.
MichaelSMARTPR | www.michaelsmartpr.com